“AI is the best thing that has ever happened to Google Search,” and we agree.

This week at Google Marketing Live, Google made the biggest change to search in the past 25 years. From discovery to decision, AI will assist customers in getting cohesive answers to their questions. For brands, answers in these assistants will become the best advertisements. The billion dollar question is: how will your brand appear in these moments? With exponential adoption of these AI-assistants in consumer purchase behavior, even fast adoption will leave a gap in meeting your customers where they are.

AI Overviews now reaches more than 2.5 billion monthly active users. AI Mode has surpassed one billion monthly users, with searches running on average three times as long as traditional searches. And at the commerce layer, UCP is empowering customers to buy the exact second they find what they need.

Emberos is built to assist marketers in this transformational shift with our own fully agentic platform. emberos gives advertisers three things: measurement, recommendations, and workflow — all built around Share-of-Prompt.

Scout tracks how your brand is represented across major LLMs through Brand Ownership Score, Category Dominance Score, and Intent Expansion Score. Integrating Scout's signals into Meridian gives you a leading indicator of AI-assisted influence directly inside Google Analytics 360.

Pilot prescribes the most impactful changes to your paid, owned, and earned media — what we call Fix Packs. Content recommendations align with Google's AI optimization guidance. Paid recommendations drop straight into AI Brief and Asset Studio. Earned media recommendations point to the highest-cited sources, including YouTube creators.

Flow keeps teams organized as Fix Packs move from recommendation to execution. Once live — verifiable through Ask Advisor — we measure actual SoP impact against our predictions, making every future recommendation smarter.

The launch of Universal Cart and expansion of Universal Commerce Protocol across Search, YouTube, Gmail, and Gemini means consumers can now compare and purchase across multiple providers without ever visiting a site. Merchant, our SKU-level agent, gives you clear visibility into which products are underrepresented in purchase-moment prompts — and exactly what to do about it.

As a universal platform for AI brand Visibility, Control, and optimization, we’re ready to adapt your team’s operating model to meet customers in the ideal AI-assisted moment with a quality answer and quickly incorporate emerging technologies and best practices to stay at the head of an exponential technology curve.